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Lego has been the quintessential child’s toy for nearly 84 years, capturing the imagination of generations and will so for many years to come. In spite of the digital age we are living in, where kids are glued to the screens of their phones and tablets, these small colourful bricks are still relevant today because kids like the idea of building things. After all, building and creativity is not only fun, it is essential for the development of our learning.
Even the son of the creator of Lego, Godtfred Christiansen, wrote “Our idea has been to create a toy that prepares the child for life,” and he continues by highlighting how imagination develops the creative urge and joy of creation, which are “the driving forces in every human being.” Research has shown that structure block play fosters a wide set of skills such as motor, cognitive, language, spatial and problem solving skills. But, we’re not just talking about how lego benefits early child development.
We speak to a mum in Sydney who founded a Lego-themed party company and asked why she set up ‘Little Builders’. “The idea for Little Builders began when I took my son to a Lego Show at the Sydney Town Hall back in 2012,” Claudine says. “ I had such a fantastic time playing fun lego building games. And kids, teenagers (and even the parents) got into the challenges and it got me thinking…. these games would be so much fun to run at my son’s birthday party.”
Claudine continues to say that ever since hosting that special, succesful birthday party and offering to lease out her vast lego collection that she has amassed, a business model emerged and Little Builders offered kids in Sydney something innovative and exciting.
Lego isn’t just a gimmick party theme. It excites kids and adults alike. It teaches the values of patience, teamwork and collaboration. With the right fostering from an adult, through games and communication, building something together brick by brick enables the child to imagine the bigger picture. This is arguable such a key factor in a child’s development, engineers and creatives would argue that “Legos are a good introduction to communicating ideas with physical objects,” notes Tiffany Tseng, an engineer in the MIT Media Lab. “In fact, building things for fun seems to be intimately connected with real-world achievement.” Lego Kids Party Lego Kids Party Lego Kids Party
“There’s just something so special when you see kids playing together and accomplishing the same goal. Brick building just seems to be a perfect outlet for that,” Claudine added.
A lot of evidence suggests that Lego has lots of intellectual benefits. But whether it’s at birthday parties, kids conventions, or in the comfort of your living room, undoubtedly, kids love lego because they’re fun. Just mind your bare feet!
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